After this week's class the abundance of female empowerment in the media if more obvious than ever. There are commercials of women going off the work and getting into their large SUVs which would have previously been done by a man. Advertisers have mastered the concept of empowering women within the media because the majority of the consumer population is female. women are no longer objects for the eye, they have gained respect throughout the years which can be seen through their representation in ads like these:
The vodka ads are empowering women sexually. They are no longer portrayed as women who have to wait for men to persue them--they have the power to persue the men they desire and in whatever way they desire. The Giuseppe Zanotti ad is a great example of how women today can "step over their men" and have the leg up in certain situations. Women have gained tremendous amount of power which can be seen heavily among society and especially within the advertising industry.
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