Are only AMERICANS racist?

What we learned about soap ads made me look up another example of a racist one and came across this one:


This is a horrifyingly racist soap ad for N.K. Fairbank Company.
The young white girl is asking the young black boy (who does not look happy) why his mother does not wash him with that soap.
This clearly represents the white girl as superior to the black boy. Her skin is radiant and white because she uses that soap, and so the black boy should use the soap in order to become pure, because he is not already.

This is an American ad.

And then, I came across this Italian Laundry Detergent Commercial and boy, was I surprised.



It is quite hilarious, but it does bring in serious issues.
Even though the guy that the woman in the ad changed was a creepy and gross man, that the company chose to use a black man in the ad was pleasantly surprising. I know it says "Coloured is better" so it makes sense that the man is black, but STILL!!!

It reminded me of a reading that I did in Human Culture and Communication first semester called “Dis/orienting Identities: Asian Americans, History, and Intercultural Communication" by Nakayama.

In brief, Nakayama explains to his readers that when he was in Paris one time, he was shocked when a French woman ran up to him, assuming that he spoke French. "Living in the U.S. I rarely encounter people who assume I speak French."
Americans tend to assume that Asian-Americans cannot speak English or are directly from Asia, and lots of racist jokes and such come out of that.
When in fact, many Asian-Americans cannot even speak their native land's language.

Why is this the case? Why is it so hard for Americans to grasp the fact that Asians are...HUMAN, and not ASIAN?

What's wrong with America....?