Friday, April 30, 2010

Pine-Sol Shows That Men Clean Too

Most commercials for cleaning products feature women doing all the dirty work. They are seen mopping, sweeping, and scrubbing while most men featured -if they are present at all-are seen sitting in the background or adding to the mess. Take for example this Bounty commercial:


Typical of most cleaning product commercials, the woman is shown cleaning up after the men in her life and enjoying every minute of it. As a woman I can say first hand that women do not enjoy cleaning nearly as much as is depicted in these commercials, especially cleaning up other peoples messes. In fact we would much prefer if the men in our lives would clean up after themselves, and maybe even clean up for us!

Pine-Sol seems to have gotten this message and incorporated it into their new campaign, which depicts men cleaning while the woman sits back and relaxes:


The commercials claim that pine-sol is so powerful that men will want to clean for their woman. Yet these commercials are so extravagant and fantastical that it still seems as if men cleaning is only a dream in a fantasy world. Perhaps one day the themes of the Pine-Sol and Bounty commercial will merge and we will see a husband happily cleaning up for his wife. Until then it seems all we women can do is dream...

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