The Key to a Global Community?: Orange Juice

Dear Song: I don't know why I clicked "SAVE NOW" instead of post, but here you go!

Recently, Coca-cola is planning on unifying its brand of juices through an integrated packaging strategy.

It maybe is not-so-widely known that Minute Maid is, in fact, owned by the Coca-Cola brand (tropicana is pepsi...fyi) and it may be even less widely known that Minute Maid has recently repackaged their juices. The packaging features the actual fruit as a more central role, and the minimalist design emphasizes freshness and refreshment. Brands include: "Del Valle, Andina and Cappy"

This is intended to create a global sense of "optimism and refreshment." But we may be able to tell but the merging of international juice packaging, the emergence of either a) global unity or b) global hegemony. 

I see the concerns over this type of unification. Coca-cola is perpetuating its reign over non-American nations, spreading over-capitalist and materialistic ideals and invite consumption rather than cultural habilitation. However, I can't help but see the silver lining in this switch. Is there perhaps the possibility that the unifying of packaging could also be the creation of a more globalized culture, even if that culture is based on consumerism? Just like the McDonald's arches are ubiquitous, does making juice packaging ubiquitous create some type of common ground? My spanish teacher used to keep boxes of Cereal from all around the world. Interesting how many different countries create their own version of Cornflakes. However, Kellogg or not, when a spanish exchange student came to CubFoods, she knew just which cereal her host family should purchase for breakfast. 

Certainly, I see how this does more bad than good (see aforementioned paragraph), however, how different, really, is orange juice from concentrate in every country? How does apple juice has a unique way of processing in Brazil that isn't experienced in China, or America? Certainly the Hamburger stands as an American symbol, but I find it difficult to locate the immediate imperialism in the products Coca-Cola is attempting to unite. I always bought Jugo de Valle when I went to Mexico, and never once did I notice it was a Coca-Cola brand. Now aligning with minute made, the authenticity may be gone, which may negatively affect the Coca-Cola Juice Line. Marketing mysteries for another time perhaps? But in the meantime, I can still hope that we can all just speak the same language over a nice tall glass of OJ (part of this balance breakfast...kellogg....).