On Wednesday class, we talked about the characterisitcs of drug commercials. Those commercials usually describe their products as "panacea", telling people that all the bad symptoms would be gone with their products.
This reminds me of a commercial, which I see whenever I watch online CNN news.
http://www.youtube.com/watch?v=Kvkl15eGE1I&feature=related
This is a commercial of Vicks-Nyquil. It's a medicine for a cold. The ad shows many people who seems to have a hard time while sleeping, because of a cold. And the ad says Nyquil is needed for 'better looking tomorrow'. The ad says that it will be good for using 'the nightime, sniffing, sneezing, coughing, aching, fever,' seeming like it is a panacea.
Like this ad, commercials for drug products often depict their products as a magic, saying that whatever your conditions are, the product will make the conditions better.
The interesting thing about Nyquill commercial is that there are a lot of versions of this commercials, yet the ads never show us how people look like tomorrow. They promise 'for better looking tomorrow,' but they are not directly showing how people are better looking tomorrow. If they are showing people who are completely recovered people, they are telling lies ( we all know that it is hard to be recoverd in a day!), but....what a smart ad!
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