Tampons = white clothes and good skin

In class this week we discussed the false imagery we gain from watching commercials that deal with things like birth control or tampons and who they wont necessarily show the main reasons why the consumer will need the product. advertisements today do not sell products, they sell a lifestyle. Bacardi sells the life of wealthy good looking people sitting by the pool, Gucci sells European sophistication, Tommy Hilfiger sells the American Way, and commercials of tampons and bill control sell everything but sex and periods.
In one commercial that is purposely ridiculing itself because of the company's awareness that its consumers are tired of the traditional ad, tampons are the main subject but the girl in the ad is wearing all white clothing, stating that the audience will like her because she's "racially ambiguous" and that you'll buy tampons because we want to look just like. She is saying this all to the camera in order to catch the attention of the viewer because its separation from THIS:


and adaptation of THIS:


This new tactic of advertising is smart, funny, witty and overall refreshing from the old and redundant commercials that cease to grasp any of our interest.