I am always interested in advertisements. It’s enjoyable to see any advertisements through TV, magazines, or even roadsides. Advertisements should inspire people who expect to be informed something great; thus, in one piece of advertisement or a few minutes of advertisements there are a lot of great, striking messages. However, in order to give too many messages in one small, limited space, there are some exaggerations.
Many cosmetic companies advertise in order to attract customers who are easily amazed by striking images or structures. One cosmetic company, Lancôme, once advertised their product as the best cosmetic. It was a whitening lotion for women who want to have cleaner and white skins. It was advertised as a “goddess” product which would make women’s skin as brightening and smoothing as goddesses. Thus, many women were amazed and bought that product and expected their skins to get better soon. However, women weren’t satisfied. The advertisement was too exaggerated, but women believe advertisement as such true and authentic.
Many advertisements, however, successfully inform their messages and reach their customers’ satisfaction. Companies should work with levels of advertisement so that customers can be pleased and successfully make their products best.
http://www.bwgreyscale.com/ads/lancome.html
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