becoming different

Cultural Imperialism is the topic that interests me the most in this week. Each nation has its own primary culture, but its culture gets influenced when the other nations’ culture is intruded into that particular nation. It has both positive and negative effects. One of the most popular examples is Mc Donald which is spread out through more than hundreds of countries. However, each country owns different menus, which is in order to provide proper and fitted taste to customers. Having different or added menus is to attract customers and eventually to have the company grow prosperously. However, on the other side, this tactical method might degrade Mc Donald’s originality and uniqueness. It might be transformed into totally different restaurants, bringing negative effects.
Another example is from my experience. Ninewest, a famous shoe-company, has dominated many countries so far, and it is also launched in Korea. Two years ago, a day before I went back to Korea, I went to Ninewest and looked for some heels; however, there was none that appealed to me. Then, I went to Korea and went shopping and found out that Ninewest was there. I looked around and found that shoes in a Korean mall were all different from shoes in US. I asked an employer and why styles of shoes were different, and he said each nation, customer has a different taste and sense of style; thus Ninewest in Korea selects particular shoes that might be popular and imports. Thus, even though Ninewest is scattered in the many countries, its shoes are different in each nation.