They are same but different

An interesting thing that we talked in this week was about cultural imperialism. Cultural imperialism is usaully seen as a threat to local culture, in that "the products of first world "invade" the third-world (Wikipeida)." Indeed, Mcdonald's, which is a representative icon of cultural imperialism, has over31,000 locations worldwide.

However, the recipients do not just absorb the first-world products of culture as they are. Mcdonald's are everywhere around the world but they are not exactly the same. For example, Mcdonald's in Korea, there is a 'Bulgogi-burger' that can not be found in the original Mcdonald's. 'Bulgogi' is one of traditional Korean food. Also, in Japanese Mcdonald's, there is a 'Teriyaki-burger', also can not be found in U.S Mcdonald's. Pizza-hut in Korea could gain a success only after they changed their menus to fit to the taste of Korean. And the menus of Domino pizza in Korea and those in U.S are completely different. Only the same thing is its name, 'Domino'.

Bulgogi Burger in Korea
Teriyaki Burger in Japan

Not all products from first-would are successful in other countries. if they do not fit to culture of recipient countries, they also fail. For example, Google, a successful web search engine in U.S that enables people to search various websites, has failed in Korea, becuase the style of Google did not fit in to the culture of Korea. Korean, who want to communicate through the Internet, and are used to asking questions and answers can not be used to Google system, which is unable to interact with other people. That is why 'Naver' (a Korean web search engine. it enables people to interact) has successed while Goole has not.

Google

Naver

Although America has intruded many other countries, injecting its cultures to others, the receving countries has deveopled those products in their own style to fit the taste of their people.