One topic I thought was interesting after this week's readings was the idea of there being no message without the media, from the Sturken and Cartwright reading. It's interesting to think about how social ideals changed and evolved throughout history, especially during times where there were no methods of mass media like newspapers or television or even the internet. I think it definitely coincides with the idea of technological determinism. Clearly societal standards have evolved over time, just as technology has, and the technology has served as somewhat as a catalyst in spreading the ideas of change.
Currently, I think TV has been a key influence is spreading messages; especially in terms of social standards. HBO and Showtime in particular have incorporated many controversial issues into main themes of their shows. Shows like Big Love and The L Word revolve around polygamy and lesbian, bisexual, and transgendered people, which have for a long time have been controversial and not discussed publicly.
But, what makes the shows even more interesting is that they are aired on networks like Showtime and HBO, networks that do not have commercials and viewers have to pay to watch. These networks do not have to worry nearly as much as getting money from advertising, and I think that plays a huge role in the content of the shows they air. Because, clearly there are people that are interested in watching the shows, but regular networks cannot afford to air them in case they lose viewers and advertising money.
But nevertheless even these once controversial issues are becoming more prevalent with regular networks, even though it might be at a much slower rate. TV continues to spread the messages of changing social values, even if some channels communicate it faster than others.
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